years of monitoring of customers’ labs
answers per year, representatives in brands’ BtoB relationships
companies managed with these follow-up indicators
How to follow-up, annually and reliably, the evolution of the satisfaction and image for each operational department?
Set up a digital and voice facility, enabling periodical questioning of identified targets each year at the same period, in a reduced lapse of time. Use a specific barometer for each specific operational department and follow their evolution from one year to another to focus on areas of improvement.