Star Chef and his team
Of targeted prospects
The client wanted to present his new car to a specific target with customer who can spend more than 100k to buy the new model.
To offer PORSCHE PANAMERA an event linked with their expectations, we have created a solution based on customer experience. Our will was to give customer the chance to live an emotionally unforgettable moment. We wanted to transform the dealership in a friendly and luxurious space to insure emotion, satisfaction and loyalty of the invited prospects and customers.
We proposed to create a restaurant with furniture and designed decorations inside the dealership to create 4 sitting areas around the PORSCHE PANAMERA. It was as the cars were in the middle of living rooms, so that customer may discover and discuss in couple about the new model. The chef, Laurent Petit, a two Michelin-Starred Chef and his team created a special menu for the event. Food and service of a star restaurant were proposed in the dealership.