EVENT

To strive for the excellence of customer experience, the brands must rethink the place of the true meeting/real meeting/how to meet properly.

The growing number of digital channels has considerably altered the relationship brands have with their customers, prospects and communities. Companies now have difficulties to integrate internet users’ connectivity and don’t control the “connected meeting”.

We can guide you/are guiding you though the creation of your events in B2B or B2C and we provide you more than 20 years of experience in creation of event s and customer experience to offer you a complete support and assistance before, during and after your events.
  • AN EXPERIENTIAL APPROACH

    We offer you a mix between event communication and sensorial marketing to create a new dimension of consumption.
    A competitive weapon that integrate lots of different sensorial signals (olfactory, auditory, gustatory, visually etc…) to help you affirm your position or to position your brand differently on the market.

    A sensitive experience of the consumption though the 5 senses. This is characterized for example by :

    • The association of a product with picture, a place or an ambience

    • The creation of a customer experience which enable an interaction, an exploration and a physical discovery

    • Enable the customers to take ownership of the experience, to give it a meaning

  • TWO TYPES OF EXPERIENCES

    TWO TYPES OF EXPERIENCES
    Retail experience:

    • Pop up Store (short lived shop / externalization of the point of sale) : go find the customer in his everyday life : work, house…

    • Corner : implementation of a specific zone of sale in a physical point of sale

    • Shop In Shop : privatization of a specific retail space in a physical shop



    Live experience:

    • Road show : creation and implementation of road shows

    • Street Marketing : mise en place d’actions de communication et d’événement dans des lieux publics

    • Inauguration and launch of new products


  • An ROI based vision of the event

    Whether it is by taking advantage of seasonality, to launch a new brand, to reposition or to simply celebrate important dates, we integrate and adapt event s to your communication strategies to offer your customers a unique and authentic experience.

    We create for you new touch points which will trigger emotional commitment. All of this thought a measurable approach.

    A performance oriented marketing with the implementation of data recovery actions for example, which will then come to feed your data bases and be used to reinforce your sales force and make of your events a sales growth vehicle.
  • A TURNKEY OFFER


    • Invitation and recruitment of participants

    • Location search

    • Global event driven

    • Retail approaches : training and team building

    • Communication and retention strategies

    • Automation, measure and analyses devices

    • Qualification of participants and filling of your databases regarding the French and European laws


To learn more about our experiential approach

CASE STUDY

Launch of the new PORSCHE PANAMERA - Porsche center Annecy

110

VIP Guests

1

Star Chef and his team

90%

Of targeted prospects

THE CUSTOMER PROBLEM

The client wanted to present his new car to a specific target with customer who can spend more than 100k to buy the new model.

PERFORMANCE DIRECTE'S SOLUTION

To offer PORSCHE PANAMERA an event linked with their expectations, we have created a solution based on customer experience. Our will was to give customer the chance to live an emotionally unforgettable moment. We wanted to transform the dealership in a friendly and luxurious space to insure emotion, satisfaction and loyalty of the invited prospects and customers.

MEANS EMPLOYED

We proposed to create a restaurant with furniture and designed decorations inside the dealership to create 4 sitting areas around the PORSCHE PANAMERA. It was as the cars were in the middle of living rooms, so that customer may discover and discuss in couple about the new model. The chef, Laurent Petit, a two Michelin-Starred Chef and his team created a special menu for the event. Food and service of a star restaurant were proposed in the dealership.

RESULTS OBTAINED

  • 5 new customers for PORSCHE PANAMERA
  • Important loyalty operation toward their customers. An operation never proposed before.
  • 75% of the present Customer sent an email to thank the dealership.